Warrington-based sports technology business Urban Zoo has announced that two-times European Cup-winners Nottingham Forest have joined its roster of leading sports clients.

The club has re-launched its digital offering to supporters using Urban Zoo’s integrated Gamechanger platform, which is gaining rapid market share amongst major sports brands. Everton, Aston Villa and Celtic are amongst a host of clubs now using the technology.
The deal has seen the launch of a new club website and mobile app alongside a new streaming service, called Forest TV, in conjunction with StreamAMG.

“This is another big step forward for us,” said Urban Zoo’s CEO Chris Grannell. “Nottingham Forest have a remarkable pedigree and our Gamechanger platform will deliver on the club’s commitment to improving their digital interactions with fans.”
Fans will benefit from a new “single-sign-on” process across the club’s on-line services, says Grannell. “We will deliver a step-change in performance across all metrics,” he adds.

Commenting on the transition to Gamechanger, David Cook, Forest’s chief commercial officer, said: “Enhancing the digital experience for supporters has been an important part of our commercial strategy over the last few years. The new single-sign-on feature will allow fans to sync their web, ticketing and retail accounts to make it much easier to interact with the club.”

Urban Zoo recently announced that it expects to bring ‘up to ten’ new major sports brands on board at the company this year, which is located at Warrington’s tech hub, The Base, on Dallam Lane. They also confirmed that they had begun discussions with their first European football club.